In the realm of out-of-home advertising, one company has consistently proven itself as Asia’s premier elevator media provider—Focus Media. Founded in 2003, this innovative company has carved a niche for itself in the advertising industry, specializing in captivating audiences within elevators of high-rise buildings across the Asian continent.
Focus Media’s unique approach involves the installation of digital screens in elevators, strategically positioned to capture the attention of a captive audience during their daily vertical commutes. This ingenious concept has transformed the mundane elevator ride into a prime advertising space.
What sets Focus Media apart is its unwavering commitment to delivering content that resonates with local demographics. Leveraging cutting-edge lift ad technology and data analytics, the company tailors advertisements to cater to the specific interests and preferences of the audiences in various Asian markets.
From the towering skyscrapers of Hong Kong to the bustling streets of Tokyo and the bustling metropolises of Shanghai and Mumbai, Focus Media’s reach spans across the continent. The company’s expansion into multiple countries and regions underscores its adaptability and effectiveness in connecting brands with diverse Asian audiences.
As Asia’s premier elevator media provider, Focus Media continues to lead the way in out-of-home advertising by innovating, adapting, and delivering results for both advertisers and consumers. Its successful track record demonstrates the power of elevators as a prime advertising space and reaffirms its status as a trailblazer in the advertising industry throughout the Asian continent.